wins American Advertising Awards

ADDY11San Antonio, TX – The American Advertising Federation-San Antonio recently held its 2014 American Advertising Awards Gala. Primal Adventures, the company behind the outdoor adventure website, and Backyard Studios, the graphic and web design company site developer, were recognized for design excellence.

Primal Adventures won a Gold American Advertising Award for Integrated Campaign. A campaign involves several pieces that promote a product or service. Primal Adventures’ custom-designed USB drive with a digital media kit, combined with a unique bottle opener that was once a .50 caliber bullet, won high praise and was awarded top honors. Primal Adventures’ website also snapped up a Silver Award for Website Design. Primal Adventures boasts a large database of outfitters and gear for outdoors enthusiasts to browse. Visit to learn more.

imagesAbout Backyard Studios
Backyard Studios is a full-service graphic design company that focuses on both print and web design. Backyard Studios also works on a variety of social media platforms, from Facebook to Pinterest to Twitter and beyond. Every project is tailored for each client’s specific needs and tastes, so no two projects are ever the same. In 2014, Backyard Studios won 16 American Advertising Awards for various designs, including Parranda Sport Fishing’s website and Primal Adventures’ website and campaign.

About The American Advertising Awards
The American Advertising Awards, formerly known as the ADDY Awards, recognizes the hard work and talent of those involved in the advertising industry. Designers, copywriters, marketers and more all come together to celebrate creativity and unique ideas that are developed for brands and products. The American Advertising Awards is a part of the American Advertising Federation and represents all facets of the advertising industry nationwide.

Find_Your_Next_Adventure_140_140About Primal Adventures
Primal Adventures, an outdoor lifestyle-focused media, communications and merchandising group committed to spreading the joy of adventure in the great outdoors. is the place where outdoor adventurers go for adventure trips and gear for a variety of outdoor interests. Now, there is a single place for outdoor excursions and gear of any type. Adventure Starts Here! Contact Joe Betar (; (210) 260-3925) to learn more about advertising opportunities.

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About The Author:

Joe is an avid hunter and outdoorsman. As a co-owner of Primal Adventures, Joe hopes to spread the enjoyment and excitement of outdoor adventures. Joe is also a marketing and management strategist with diverse experience in multiple business fields. Joe has over 15 years of experience in operations, sales, marketing, strategic planning, sales planning, professional affairs, and clinical education. He also brings industry expertise in publishing, television, membership-based organizational development, tradeshow promotion, healthcare (products and services), and strategic relationship development with internal and external customer groups. Joe has served in a leadership role for a membership-based outdoor organization managing all of its operating units: membership, publishing, television production, advertising, trade shows, digital media, licensing, merchandising and video production services. In addition, Joe has served as a magazine publisher and producer of Emmy and Telly award-winning television programming. Contact info:; (210) 260-3925